InnoxTrading
Wholesale & Distribution
We took an offline-only wholesaler online with a custom Next.js storefront connected to Shopify and Strapi — giving customers self-service ordering and the team direct control of promotions.
The project involved a comprehensive analysis of Innox Trading's offline-only sales workflow, customer ordering patterns, and product catalogue complexity. We designed and built a complete e-commerce platform from scratch — creating a branded storefront powered by Next.js on the front end with Shopify handling inventory, payments, and fulfilment behind the scenes. The result is a fast, scalable online store that lets customers browse hundreds of products, place orders independently, and gives the Innox team full control over promotions and content updates.
- CLIENT
- Innox Trading
- SERVICES
- UI/UX Design Development E-Commerce Strategy
- TIMELINE
- Q3 — Q4 2025
- YEAR
- 2025
No online presence limiting growth
Innox Trading had been operating entirely offline — no online store, no digital catalogue, and no way for customers to browse or purchase products remotely. With a growing product range across multiple brands, they needed a professional online store that could serve both retail and trade buyers across New Zealand.
- No online presence
- all sales relied on in-person and phone orders
- Hundreds of products needing to be easy to find online
- Needed to compete with established e-commerce retailers on speed
- Wanted the ability to run promotions independently
A modern, scalable e-commerce platform
A custom-built online store was designed and developed from the ground up, combining a tailor-made shopping experience on the front end with Shopify's trusted infrastructure handling inventory, payments, and order fulfilment behind the scenes.
- Custom Shopping Experience
- A fully bespoke storefront designed around Innox Trading's brand
- Fast Page Loads
- Pages are pre-built and cached for near-instant loading
- Persistent Shopping Cart
- Customers can save their cart across devices
- Self-Service Content Updates
- Client can update banners and promotions without developer help
Key Deliverables
Strategy
- E-commerce platform selection and architecture (Shopify + Next.js headless)
- Product catalogue structure and categorisation
- Headless commerce architecture planning
Design
- Brand-aligned visual identity and design system
- UI/UX design for the complete storefront
- Responsive design across desktop and mobile
Development
- Headless Shopify storefront built with Next.js
- Cross-device shopping cart sync (shared cart across logged-in sessions)
- Custom invoice printing
- Product search and filtering
- Self-service CMS for banners and promotions
The headless architecture behind this build is our default for web development in Auckland — that page sets out the price bands and delivery timeline for a storefront like this one.
Impact by the numbers
One Equipment Journey for Every Team
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