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E-COMMERCE / B2B / 2025

InnoxTrading

Innox Trading is a premier New Zealand-based wholesaler and importer specializing in high-quality mobile accessories and digital lifestyle products.

InnoxTrading — Wholesale & Distribution

The project involved a comprehensive analysis of Innox Trading's offline-only sales workflow, customer ordering patterns, and product catalogue complexity. We designed and built a complete e-commerce platform from scratch — creating a branded storefront powered by Next.js on the front end with Shopify handling inventory, payments, and fulfilment behind the scenes. The result is a fast, scalable online store that lets customers browse hundreds of products, place orders independently, and gives the Innox team full control over promotions and content updates.

CLIENT
Innox Trading
SERVICES
UI/UX Design Development E-Commerce Strategy
TIMELINE
Q3 — Q4 2025
YEAR
2025
01THE CHALLENGE

No online presence limiting growth

Innox Trading had been operating entirely offline — no online store, no digital catalogue, and no way for customers to browse or purchase products remotely. With a growing product range across multiple brands, they needed a professional online store that could serve both retail and trade buyers across New Zealand.

No online presence
all sales relied on in-person and phone orders
Hundreds of products needing to be easy to find online
Needed to compete with established e-commerce retailers on speed
Wanted the ability to run promotions independently
02OUR APPROACH

A modern, scalable e-commerce platform

A custom-built online store was designed and developed from the ground up, combining a tailor-made shopping experience on the front end with Shopify's trusted infrastructure handling inventory, payments, and order fulfilment behind the scenes.

Custom Shopping Experience
A fully bespoke storefront designed around Innox Trading's brand
Fast Page Loads
Pages are pre-built and cached for near-instant loading
Persistent Shopping Cart
Customers can save their cart across devices
Self-Service Content Updates
Client can update banners and promotions without developer help
03WHAT WE DELIVERED

Key Deliverables

Strategy

  • E-commerce platform selection and architecture (Shopify + Next.js headless)
  • Product catalogue structure and categorisation
  • Headless commerce architecture planning

Design

  • Brand-aligned visual identity and design system
  • UI/UX design for the complete storefront
  • Responsive design across desktop and mobile

Development

  • Headless Shopify storefront built with Next.js
  • Cross-device shopping cart sync (shared cart across logged-in sessions)
  • Custom invoice printing
  • Product search and filtering
  • Self-service CMS for banners and promotions
04THE RESULTS

Impact by the numbers

+100%Increase in online orders
1.05sAverage page load time
99Google PageSpeed Insights Performance Score
2xIncrease in customer satisfaction
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