SAAS / E-COMMERCE / 2026
E-Commerce Toolkit
A free, multilingual web application providing essential business tools for e-commerce sellers in New Zealand — from GST calculators to SEO checkers — no sign-up required.
A free, multilingual web application providing essential business tools for e-commerce sellers in New Zealand — from GST calculators to SEO checkers — no sign-up required.
E-Commerce Toolkit is a self-initiated product built from the ground up, offering a suite of free online tools tailored for New Zealand e-commerce businesses. The platform covers pricing, shipping, SEO, and utility needs, with localisation support for English, Chinese, Māori, and Korean. From concept to launch, the project encompassed full-stack development, content strategy, SEO, and ongoing promotion.
Creating a suite of useful tools is only half the challenge — the real difficulty lies in building a product that ranks well in search engines, serves a multilingual audience, and sustains user engagement without any sign-up friction or monetisation barriers.
Built a performant Next.js application with server-side rendering for optimal search engine visibility. Each tool was designed as a standalone, no-sign-up-needed utility with rich educational content (FAQs, guides) to drive organic traffic. Internationalisation was implemented to serve New Zealand's diverse communities.