CLIENT NAME WITHHELD
Making Specialist Outdoor Gear Easier to Find and Buy
Product Discovery and Checkout for a Large Retail Catalogue
Customers can narrow technical products, compare relevant options and complete a focused three-step checkout without losing momentum.
A national outdoor retailer had a broad, specification-heavy catalogue that was difficult to browse quickly. The work focused on the customer journeys that matter most: finding the right product, comparing useful details and moving confidently from cart to payment, while the established retail operation kept running.
- CLIENT PROFILE
- Confidential national outdoor retailer
- SERVICES
- Online Store Improvements Customer Journey Design Faster Browsing Product Search and Filtering
- TIMELINE
- 16 Weeks
- YEAR
- 2026
A specialist catalogue had outgrown the way customers shopped
Outdoor equipment is bought by specification, fit and intended use, so a conventional category grid was not enough. Customers needed to move quickly through a large catalogue, compare relevant options and understand stock and fulfilment without losing their place. The rebuild also had to preserve the catalogue and operational workflows behind an established retail business while the customer-facing experience changed around them.
Keep the retail foundations; rebuild the buying journey
The existing catalogue and order-management foundations stayed in place while the customer-facing experience was rebuilt around easier product discovery. Customers can narrow products by the details that matter, browse without long waits and move through a clearer three-step checkout.
What we delivered
Finding the right product faster
- Search and filters designed for a large, specification-heavy catalogue
- Clearer product hierarchy and comparison cues across categories
- Progressively loaded product grids that keep browsing responsive
A clearer path to checkout
- A responsive shopping experience tailored to mobile, tablet and desktop
- Reusable interface patterns for product, category and campaign pages
- A focused three-step checkout with fewer decisions between cart and payment
Continuity for retail operations
- Connected catalogue, customer and order management
- Migration planning that protected day-to-day retail operations during the rebuild
- A maintainable foundation for ongoing merchandising and improvements
PromptKing
SaaS & AI Tools — 2026Want results like these?
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