National Outdoor Retailer
Outdoor Gear and Apparel Retail
Our team improved how customers search, compare and buy from a large specialist retail catalogue.
A national outdoor retailer needed to make a broad, specialist catalogue easier to navigate without disrupting the day-to-day work behind an established retail business. Our team redesigned product discovery, catalogue navigation and checkout around how customers choose technical outdoor gear.
- CLIENT
- Confidential national outdoor retailer
- SERVICES
- Online Store Improvements Customer Journey Design Faster Browsing Product Search and Filtering
- TIMELINE
- 16 Weeks
- YEAR
- 2026
A specialist catalogue that had outgrown its storefront
Outdoor equipment is bought by specification, fit and intended use, so a conventional category grid was not enough. Customers needed to move quickly through a large catalogue, compare relevant options and understand stock and fulfilment without losing their place. The rebuild also had to preserve the catalogue and operational workflows behind an established retail business while the customer-facing experience changed around them.
Commerce foundations with a focused buying experience
The existing catalogue and order-management foundations were retained while the customer-facing experience was rebuilt around easier product discovery. Customers can narrow products by the details that matter, browse without long waits and move through a clearer three-step checkout.
What we delivered
Product discovery
- Search and filters designed for a large, specification-heavy catalogue
- Clearer product hierarchy and comparison cues across categories
- Progressively loaded product grids that keep browsing responsive
Online store
- A responsive shopping experience tailored to mobile, tablet and desktop
- Reusable interface patterns for product, category and campaign pages
- A focused three-step checkout with fewer decisions between cart and payment
Retail operations
- Connected catalogue, customer and order management
- Migration planning that protected day-to-day retail operations during the rebuild
- A maintainable foundation for ongoing merchandising and improvements
PromptKing
SaaS & AI Tools — 2026Want results like these?
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