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MARKETING / CONTENT MANAGEMENT / 2026

Fernmark

Aotearoa New Zealand's official mark of origin — a digital platform helping businesses leverage the country's global reputation to grow their brand with confidence.

Fernmark — The Fernmark Licence Programme

The FernMark Licence Programme is a government-backed initiative enabling New Zealand exporters to display an official mark of origin on their products. The platform needed a modern rebuild to better serve licensees across diverse sectors — from food and beverage to technology — while maintaining a seamless content management workflow for the NZ Story Group team.

CLIENT
NZ Story Group
SERVICES
Technical Leadership System Design Frontend Development CMS Integration DevOps & Deployment
TIMELINE
Q4 2025 – Q1 2026
YEAR
2026
01THE CHALLENGE

Ageing platform requiring a careful modernisation

The existing Fernmark website was built on an outdated technology stack that had become increasingly difficult to maintain and extend. A major complication was the need to upgrade Tailwind CSS to a newer version for redesigned pages while preserving full compatibility with legacy pages that were not part of the redesign scope.

  • Legacy codebase with outdated dependencies requiring significant upgrades
  • Tailwind CSS version migration needed alongside existing legacy styles
  • New and old page designs had to coexist without visual regressions
  • Complex content structure managed through Drupal requiring careful frontend integration
02OUR APPROACH

Incremental modernisation with backward compatibility

As Tech Lead, I architected a migration strategy that allowed the team to adopt modern tooling for new pages while maintaining full backward compatibility with legacy content. This involved setting up the project scaffolding, designing the system architecture, and establishing deployment pipelines to support the dual-version Tailwind CSS approach.

System Architecture
Designed a scalable frontend architecture with Next.js and headless Drupal
Tailwind Compatibility
Implemented a dual-version Tailwind CSS strategy ensuring new designs and legacy pages coexist seamlessly
Team Enablement
Established project scaffolding and development patterns for the team to build upon
CI/CD Pipeline
Set up deployment infrastructure for reliable, repeatable releases
03WHAT WE DELIVERED

Key Deliverables

Technical Leadership

  • Led system design and architectural decisions for the platform rebuild
  • Established coding standards and project structure for the development team
  • Managed the Tailwind CSS version migration strategy

Development

  • Headless CMS architecture with Next.js frontend and Drupal backend
  • Dual Tailwind CSS setup supporting both legacy and redesigned pages
  • Responsive, accessible layouts across all device sizes

DevOps

  • CI/CD pipeline configuration for automated builds and deployments
  • Environment setup and infrastructure provisioning
  • Streamlined release workflow for the team
04THE RESULTS

Impact by the numbers

.govt.nzOfficial New Zealand Government platform

Delivered on the official government domain, held to public-sector accessibility and security standards.

HeadlessNext.js + Drupal architecture

A decoupled Next.js frontend over a Drupal content backend, giving the NZ Story team full editorial control.

ZeroVisual regressions on legacy pages

No visual regressions on legacy pages while migrating redesigned pages to a newer Tailwind CSS version.

A closer look
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