CLIENT NAME WITHHELD
Turning a Trade Catalogue into Self-Service Ordering
Faster Product Finding, Multi-Item Orders and Shareable Product Sheets
Trade customers can find the right products, build multi-item orders and prepare customer-ready product sheets without relying on the supplier’s team.
A B2B interiors supplier needed to reduce the routine work behind a large trade catalogue. The new experience gave trade customers a practical way to find products, build multi-item orders and prepare polished product sheets for their own clients without waiting for the supplier’s team.
- CLIENT PROFILE
- Confidential B2B interiors supplier
- SERVICES
- Customer Experience Ordering Operations Product Search
- TIMELINE
- 2018
- YEAR
- 2018
Too much everyday ordering still depended on staff
The supplier needed to reduce manual ordering and give trade customers a practical self-service option. Customers had to find the right items across a large product range, place multi-item orders quickly and present clear product information to their own clients.
- A large product catalogue that needed fast, accurate search
- Trade ordering needs that standard online stores did not support well
- Trade customers needed a self-service platform for day-to-day purchasing
- Product data and imagery needed to be presentable for downstream client use
Put routine product finding and ordering in the customer’s hands
The platform was shaped around the way trade customers already worked. Faster catalogue search, quick multi-item ordering and printable product sheets turned routine requests into self-service tasks while preserving the supplier’s day-to-day operations.
- Catalogue Search
- Fast, accurate product finding with helpful filters and tolerance for typing mistakes
- Quick Order System
- Allows customers to rapidly place multi-product orders from any page on the site
- Custom Print Feature
- Enables trade customers to generate professional product sheets for their own clients
- Guided Shopping Experience
- Step-by-step shopping tour helping new customers navigate the platform and checkout process
What we delivered
Product information ready to share
- Responsive storefront tailored to trade customers
- Guided shopping tour for onboarding new trade customers
- Custom print-ready product data sheets for downstream sales
Multi-item ordering without the back-and-forth
- Day-to-day catalogue and order management configured for the supplier’s team
- Quick order functionality enabling bulk multi-product purchasing
- Account pricing and catalogue rules for trade customers
A faster way to find the right product
- Fast, intuitive search across a large product range
- Helpful filtering across product categories, styles and specifications
- Search results designed to appear without long waits
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