TremorAudio

Too many buying questions were reaching the shop floor

The catalogue combined products from different supply channels, but the website did not explain those differences clearly. Customers had trouble finding the right item and understanding availability. Staff spent time answering the same questions, and an earlier attempt to replace the website had not produced a store the business could launch.

• Customers could not easily distinguish local and overseas-supplied products
• A large catalogue made browsing and product discovery difficult
• Repeated availability questions took staff away from higher-value customer service
• The unfinished earlier build had to be replaced with a launch-ready store
• The online experience needed to support, rather than add work to, the physical shop

A store organised around how customers actually shop

We rebuilt the online store around product discovery and clear availability. Customers could search and narrow the catalogue, understand important product differences and move into a familiar, secure checkout. The experience was designed to work just as clearly on a phone as it did on a desktop computer.

Clearer Availability

Made product supply differences easier to understand before customers contacted staff

Better Product Discovery

Added practical search, filtering and categories for a large catalogue

Mobile Shopping

Designed the full browsing and buying journey for smaller screens

Faster Browsing

Reduced the wait between catalogue and product pages

Trusted Checkout

Kept payment and order handling within Shopify