A high-performance e-commerce solution developed for a prominent New Zealand musical instrument retailer. This project involved managing thousands of SKUs with real-time inventory synchronisation and complex product categorisation.
Tremor Audio needed a website that could support their retail operations with specialised inventory management. A key requirement was differentiating products from overseas suppliers versus local inventory, enabling customers to see the differences more intuitively — reducing repetitive staff explanations and streamlining the shopping experience.
Tremor Audio carried a large catalogue of musical instruments sourced from multiple channels. Customers struggled to distinguish between product lines, leading to frequent staff inquiries and a slower in-store and online purchasing process. The project initially faced setbacks when the previous development team failed to deliver on planned requirements, necessitating a complete rebuild.
After taking over the project, a complete rebuild was undertaken using the latest technology stack. A custom Shopify-powered storefront was built using Next.js and GraphQL, delivering a fast, responsive shopping experience with clear product differentiation and optimised performance.
From typography systems to micro-interactions, every element was designed with intention and purpose.
