Enko
B2B Smart Systems for Design Interiors
A powerful B2B e-commerce platform built on Magento for a leading New Zealand supplier of smart interior systems, streamlining wholesale ordering and product discovery.
Enko Group is a prominent B2B supplier of smart systems for design interiors in New Zealand. The project involved building a robust e-commerce platform that could handle complex B2B workflows — from bulk ordering to custom product catalogues — while providing an intuitive experience for trade customers across the country.
- CLIENT
- Enko Group NZ Limited
- SERVICES
- Frontend Development Backend Development Search Integration
- TIMELINE
- 2018
- YEAR
- 2018
Streamlining complex B2B purchasing workflows
Enko needed an efficient digital platform to replace manual ordering processes and serve their trade customers with a professional, self-service experience. The vast product catalogue with thousands of SKUs made product discovery a critical challenge, and customers required the ability to quickly place bulk orders across multiple product lines.
- Large product catalogue with thousands of SKUs requiring fast, accurate search
- Complex B2B ordering workflows not supported by standard e-commerce setups
- Trade customers needed a self-service platform for day-to-day purchasing
- Product data and imagery needed to be presentable for downstream client use
A tailored Magento B2B platform with smart search and ordering tools
We built a custom Magento-based B2B e-commerce platform with specialised features designed around Enko's daily business operations. Algolia-powered search was integrated to handle the extensive product catalogue, and custom quick-order functionality was developed to streamline bulk purchasing.
- Algolia Search Integration
- Fast, accurate product search across a vast SKU collection with typo tolerance and faceted filtering
- Quick Order System
- Allows customers to rapidly place multi-product orders from any page on the site
- Custom Print Feature
- Enables trade customers to generate professional product sheets for their own clients
- Guided Shopping Experience
- Step-by-step shopping tour helping new customers navigate the platform and checkout process
Key Deliverables
Frontend Development
- Responsive storefront with tailored B2B user experience
- Guided shopping tour for onboarding new trade customers
- Custom print-ready product data sheets for downstream sales
Backend Development
- Magento backend configured for efficient daily operations management
- Quick order functionality enabling bulk multi-product purchasing
- Custom B2B pricing and catalogue rules for trade accounts
Search & Discovery
- Algolia-powered search integration for fast, intuitive product discovery
- Faceted filtering across product categories, styles, and specifications
- Optimised indexing for thousands of SKUs with instant results
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