E-COMMERCE / RETAILER / 2026
Bivouac
A comprehensive e-commerce redesign for Bivouac Outdoor, transforming their digital storefront into a premium shopping experience that matches the quality of the outdoor gear they sell.
A comprehensive e-commerce redesign for Bivouac Outdoor, transforming their digital storefront into a premium shopping experience that matches the quality of the outdoor gear they sell.
Bivouac Outdoor is a leading destination for outdoor enthusiasts, providing a curated selection of premium gear from the world's best brands. They needed a modern e-commerce platform that could showcase their extensive product range while delivering a seamless shopping experience. We were tasked with reimagining their entire digital presence — from product discovery and filtering to checkout flow and post-purchase engagement.
Bivouac's existing e-commerce platform was built on aging technology that struggled with performance, mobile responsiveness, and modern user expectations. Product search was slow, the checkout process had high abandonment rates, and the mobile experience was an afterthought. The challenge was to migrate thousands of products and customer data to a new platform without disrupting their business operations during peak season.
We adopted a headless commerce architecture using Mage-OS as the backend with a custom React frontend. This approach gave us complete control over the user experience while leveraging the robust e-commerce capabilities of the Mage-OS ecosystem. We implemented advanced search with faceted filtering, lazy-loaded product grids, and a streamlined three-step checkout that reduced cart abandonment by 35%.
Year-over-year growth in the first quarter post-launch
Down from 4.2s — a 57% improvement in performance
Through improved product discovery and checkout flow
Seamlessly transferred from legacy platform with zero downtime
From typography systems to micro-interactions, every element was designed with intention and purpose.
YuNet transformed our online store from a dated catalog into a genuine shopping experience. Our customers love the new site, and the numbers speak for themselves — sales are up, returns are down, and our team finds the backend intuitive to manage.